The Russian company ESSO "energy-saving lighting system" established in January 2014 as a result of the meeting of experts in the field of marketing and specialists in lighting technology, and introduced to the market on the best LED lamps chips. Seeing an opportunity to use the best LED-technology in commercial lighting. To start the team was assembled, business partners, to explore the future of LED lighting on the market. Our team came out and talks directly to consumers to meet their needs. They talked to end users, including large warehouses, retail outlets and municipalities on the possible use of LED lighting for different tasks. What was found? That almost everyone has heard of LED lighting, but very few people know about its usefulness. Furthermore, after they learned about the many benefits of LED lighting, there was a big interest to find ways to use it in your business.